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The Persona Protocol, AI Influencer from the RAR Lab

AI Influencers and AI Models

An influencer who never cancels a shoot.

A digital face for your brand that stays the same in every post. Or an AI twin of a real person, with their written consent.

Part of
AI Content
RAR Lab projects
2
Clients
On five continents
Shown
RAR Lab The Persona Protocol, AI Influencer
One system: AI Content brings people in, and AI Automation turns them into customers.

AI Influencers is part of AI Content.

Why it helps

A face for your brand that posts often, speaks to your audience and stays on message.

AI Content. Photos, ads, music videos, AI models and VFX for your brand.

From the RAR Lab

AI influencers and AI twins we made.

Our own tests from the RAR Lab, not client work. Every one is labelled as AI.

What we make

What is included.

  1. A character with a name, a story and a look
  2. One face and one voice in every post
  3. A content plan and posting on your platforms

Who it is for

Who it is for. What you get.

Made for

  • Brands
  • Creators
  • Agencies

AI Content. Made with AI, checked by people. You bring the product, the song or the story. We make the images and the films.

What you get

  • AI influencer
  • Voice
  • Content plan

Usage rights are set out in your contract.

Quality

Made with AI. Checked by people.

  1. People art-direct every frame.

  2. We retouch and check everything against your brand.

  3. We only use a real person’s face or voice with their written consent.

  4. You review the work before anything goes out.

How it works

Four steps, one clear plan.

Every project follows the same steps. You review the work at each stage.

  1. Write the personName, backstory, values and how they talk. We write a clear personality before making any image.

  2. Lock face and voiceA reference sheet trains a custom model for the face. A custom voice model gives them one steady sound.

  3. Plan the contentA calendar of formats and series, made in batches so every post has the same look.

  4. Run it like talentWe post, see what works and adjust. The influencer is always clearly labelled as AI.

Work

From the RAR Lab.

No client project is published here yet. This is our own work from the RAR Lab, not client work.

RAR LabOur own experiments and tests. Not client work.See the RAR Lab

Questions

Questions about AI Influencers.

More answers are on the FAQ page. Or try Ask RAR, our AI assistant.

All questions
Will the influencer look the same in every post?

Yes. That is the whole point. A locked face and a custom voice keep them the same from the first post on.

Will people know the influencer is AI?

They should. We say so in the bio and wherever platform rules ask. People accept AI influencers that are honest about what they are.

Can you make an AI twin of our founder?

Yes, with their written consent. We clone the face and voice once. Then the twin can post in any language and format for the whole campaign.

What does your brand sell, and who should the influencer talk to?